SailGP
Championing SailGP’s purpose
and impact revolution
We conceptualised, wrote and designed SailGP’s Season 3 Purpose
& Impact Report and told the story of a landmark season
Challenge

SailGP has revolutionised sports performance since its inception in 2019, embedding environmental and social sustainability at the core of the sport. The Impact League, Women’s Pathway and Inspire Program have showcased the possibilities when sustainability becomes a strategic priority, setting a new standard for the sports industry.

With a wealth of data and information across the league and its value chain, our task was to distil key stories and messages, presenting an engaging narrative that does justice to its Season 3 accomplishments and highlights SailGP’s unwavering commitment to a more sustainable sports industry.

Solution

SailGP’s purpose and impact work revolves around three standout elements: the Impact League, Women’s Pathway and Inspire Program. Our approach was to bring these elements to life, establishing them as key pillars of the report.

For the Impact League, where teams earn points for sustainability efforts, we interviewed key actors, presented team projects through interactive pop-ups and visual storytelling. Additionally, we featured standout female athletes to showcase SailGP’s progress in promoting gender diversity through the Women’s Pathway.

Within Inspire Program’s Learning, Careers and Sailing elements, we combined narrative storytelling from beneficiaries with bespoke visuals and stunning photography from the league, illustrating how SailGP strives to break barriers for young and diverse individuals in sailing.

Touchline Earth’s team brilliantly brought our Season 3 achievements to life, making sustainability engaging for a sports audience with their exceptional storytelling and interactive approach. Working with them
on this project was an absolute pleasure.
/ Fiona Morgan, Chief Purpose Officer, SailGP
Get in touch to see how we can take your sustainability report and communications to another level.