The GAMES project
Showing sports of different sizes how to decarbonise events
Four major sports organisations and a world-renowned educational institution got together to explore how to reduce the carbon impact of sports events. We told the world what they did.
Challenge

As the dissemination partner for a three-year Erasmus+ funded project, we collaborated with World Athletics, the International Biathlon Union, the International Floorball Federation, the Swedish Floorball Federation and the Sant’Anna School of Advanced Studies to investigate ways to reduce the carbon impact of sports events.

Our challenge was effectively conveying the extensive research-based deliverables to the target audience: sports professionals. Through consistent messaging and engaging assets, we successfully communicated the key findings and achievements of the project.

Solution

Touchline Earth crafted a comprehensive communications plan in collaboration with all partners, ensuring aligned messaging and effective dissemination of news, findings and achievements from the project. Engaging deliverables such as the GAMES website, a regular newsletter, voxpop videos, articles, narrative and graphic reports and outreach events were created to maximise impact.

Furthermore, we integrated the project into our platform, The Sustainability Report, to showcase our work to the target audience efficiently.

Get in touch to see how we help you communicate about your sustainability work more effectively with target audiences.